New Zealand Wine Distribution & Exports
The New Zealand wine industry has grown steadily in the past two decades to become one of the major players in the global marketplace.
According to figures released by the New Zealand Winegrowers, New Zealand wine exports have been at or near all-time highs. The country exports approximately NZ$700 million of wine.
Major global markets including the United Kingdom, Australia, and the United States of America made significant contributions to this growth.
The United Kingdom is New Zealand’s largest wine market, accounting for sales of about NZ$227 million.
The United States is one of New Zealand’s newest export markets, and it has also shown strong growth. New Zealand ships about NZ$176 million worth of wine to the US.
However, the largest percentage increase is in the Australian wine market. Aided by strong marketing campaigns at food and wine shows around the country, New Zealand wine exports are at about NZ$180 million.
New Zealand’s domestic market is also strong, with local wine sales exceeding NZ$500 million. This equates to roughly 51 million liters of wine.
New Zealand is now looking to the future, with plans to expand its exports to emerging international markets including Canada, Korea, and China. The New Zealand wine industry is on track to export NZ$1 billion by 2010, and NZ$2 billion by 2015.